Product Name

Idea ( Us Plant Patent #10982 )

The Italian breeding program in Cesena, Italy introduced Idea. The latest season variety that we offer, Idea is very vigorous, has red stele resistance and anthracnose tolerance. Berries are large, with light red color and sweet, mild flavor. Plants are highly productive. An excellent choice for extending the season.

Nourse Farms is the exclusive U.S. distributor. Price includes a royalty fee.

Plant Qty Price
25 plants $11.25
50 plants $16.70
100 plants $28.60
500 plants $82.00
1000 plants $114.00
5000 plants $540.00

Variety Details

Best in Zones: 4-8

Flavor: Fair

Berry Size: Large

Firmness: Moderate

Freezing Quality: Good

Disease Resistant: Verticillium, Red stele

Suited For: Any Grower

Suggested # Plants for Family of Four: 50-200

Planting Info

SPACING
  • 12” – 18” between plants unless otherwise noted
  • 3’ – 4’ between rows
  • Depth – see our Planting Guide for detailed charts
IRRIGATION
  • Water thoroughly after planting
  • 1”-2” rainfall or equivalent per week, depending on soil
FERTILIZATION
  • Mix ½-1lb of 10-10-10 per 100 sq ft into soil before planting
  • Add supplementary fertilizer in July and August
  • pH: 6.5-6.8
WEED CONTROL
  • Prepare your site prior to planting
  • Control weeds before they start with a granular herbicide
  • Proper mulching will aid in weed control
WINTER PROTECTION
  • Cover plants with straw to protect the crowns
  • Apply mulch after several good frosts
  • Remove mulch in early spring before new growth
Printable Version

Additional Info

All plants are dormant, bare root, and ship from our Massachusetts nursery.

Plants are available for shipment in the spring only

We do not ship online orders outside the US.

It is best to plant immediately upon receipt.

If you are unable to plant immediately, refrigerate and plant as soon as possible. Do not add water. Keep in original packing to retain proper moisture.

Shipments to western states from mid-April on ship via UPS-3DAY for plant preservation.

Shipments to AK and HI ship via UPS-2Day.

Plants shipping to CA, HI, OR, and WA require a phyto-sanitary certificate.