Greetings from Whately ~
Welcome to our 2017 Fall Newsletter. The 2017 season had numerous weather extremes for many of our customers, especially during the June fruiting season. At Nourse Farms, the growing season was quite moderate and as a result we have a great crop of plants for 2018.
We are offering a new strawberry variety YAMBU for 2018. You may review the detailed description in this newsletter. Responses from our Grower Survey rated it high with very good flavor and excellent plant vigor. I encourage you to trial it and evaluate its performance under your conditions.
All of us in agriculture know that nothing is more inevitable than change. And like in fruit production, Nourse Farms is experiencing it on the plant propagation side. The new root plug production process is evolving and what is particularly interesting, is the ability to introduce plants never grown in soil. We are also completing a new greenhouse complex to produce tray plants for greenhouse production. These new industries are increasing, especially in Canada, as well as interest in the U.S. and other countries.
Last, I would like to introduce you to Anne Kowaleck, our new Sales Director. We are pleased that Anne has re-joined our team. Our long-term customers may remember Anne from the 1990’s in her Sales/Customer Service role. A University of Wisconsin Plant Sciences graduate, in addition to her extensive marketing experience over the years, Anne has assisted in her family’s small fruit operation.
We all hope to see you at the winter meetings and look forward to discussing your planting opportunities for the coming season. Thank you for all your past business and our best wishes for the coming season.