Please note, this not a comprehensive list of everything you'll need to consider, but a rough overview to get you started.
How many weeks do you want to offer pick-your-own? A number of factors can come into play as you make this decision, includingresources, staffing, and public interest. Consider which varieties will help you cover a short or long season’s harvest, depending on what you decide is best for your farm.
What type of fruit do you want to offer? Strawberries, raspberries, blackberries, and blueberries are all popular options for a pick- your-own operation. Select varieties that are adapted for your region with the assistance of our Customer Service Team by calling us at 413-665-2658 or emailing us at firstname.lastname@example.org.
Select the best well-drained site for your planting, considering your source for irrigation.
Also consider parking locations. Parking close to the field is most efficient to manage. Wagon rides to and from the field add management considerations.
You will need a checkout stand that can accommodate holding your containers and cash register. Make sure that portable toilets, handwashing stations, and trash receptacles are available for customers.
Social media, newspapers, radio, local directories, and mailing lists all offer efficient ways to reach potential customers. Get creative—you can even incorporate coupons into your ads. Local signage is always helpful, too!
Do you want to sell by the pound or by the container? Don’t forget: selling by the pound requires a scale.
When setting your price, remember that you’re providing fresh, quality berries and a great experience. Survey the competition in your area and determine a pricing range.
Make sure that you have the appropriate insurance coverage for a pick-your-own operation. Contact your insurance company for more information.